Blog Post #11 - ASEA

Normally I try and make my blog posts as general as possible so that anyone in network marketing - not just the people involved in my company - can benefit. However, today I would like to talk about ASEA specifically because I’ve had many people ask how I decided which company to join. Obviously I feel like ASEA is the best opportunity out there and I would like to share how I came to that conclusion.

When I first started considering leaving corporate America to build a network marketing business about 15 months ago I talked to a lot of friends and family to get their opinions. I assumed that most would think I was crazy for even considering leaving a great job to pursue an mlm business. However, the reaction I received from close friends and family was almost exactly the opposite. Most encouraged me to definitely consider the jump but to make sure that I was choosing the RIGHT mlm to join. They told me not to join ASEA only because I was familiar with it but to first make sure that I felt like I had the best chance of success there. They pushed me to do a lot of research on things like the many different products in the industry, the diverse compensation plans, the founders of the companies, etc. before I made a final decision. As a result, I spent the next long while researching the industry.

In a nutshell, here are the reasons I chose ASEA and why I feel that it is the most unique network marketing opportunity available. I believe that individually these reasons are unique but put together they make ASEA unlike any other company in the industry:

Reason #1: The Story

ASEA was founded by a brilliant businessman named Verdis Norton. Verdis is well respected in the traditional business world and has a long history with Kraft Foods. Most recently he was the Vice President of Strategy for Kraft Foods before retiring in the mid 2000s. After retiring, he was asked by a friend of a friend to sit on the Board of Directors for a Biotechnology company. This company was struggling and they hoped Verdis could give them some strategic advice as to how to turn their fortunes around. Verdis agreed and almost immediately discovered that this biotechnology company was in real financial trouble. He knew they were past the point of recovery and would soon start selling off some of their assets to stop some of the bleeding. Verdis saw huge potential for one of their biotechnologies and decided that he would put a team of investors together to purchase this technology. Once they purchased the technology they quickly put a team of scientists together and perfected it – eventually the technology began creating stabilized Redox Signaling Molecules. Once perfected, the original idea was to flip the investment and sell it off to the highest bidder. However, once Verdis saw how much the products were helping people around the world, he felt the need to protect the technology and make it available to anyone that needed it. As a result, he decided to make the technology and the products available to all via network marketing.

Why this is important:

Over the years I have looked at a lot of network marketing companies. What I discovered was that many of them were started by people that were either eccentric, egotistical, or greedy….or all of the above. This sounds harsh but it is the truth. This resulted in a lot of network marketing companies eventually going out of business, merging with other companies, or being hit with all kinds of lawsuits. It seems that a lot of network marketing companies weren’t and aren’t driven by honest, business-savvy individuals. Many get into the industry just to make a quick buck and have no regard for the independent distributors that give their heart to the company. ASEA is the opposite. ASEA was founded by a strategic, business-savvy, and honest individual who has a long history of success in the industry and decided his biggest goal was to help as many people as possible. He then surrounded himself with individuals who were also full of integrity to help him run the business and keep his ethics and values in place.

Reason #2: The Products

In order to understand the ASEA products, you must first understand the importance of cellular health. Every system in the body depends on our cells. Our cells are foundational to our overall health. In other words, when our cells are healthy, we are healthy. As mentioned previously, Verdis Norton purchased a unique biotechnology that creates stabilized Redox Signaling Molecules. Redox Signaling Molecules are known as cellular messengers. They help our cells communicate with each other which helps our cells detect problems, repair themselves, and replace themselves when needed. Currently, ASEA has a health supplement and a skincare line that is created using this unique biotechnology. Inside a bottle of ASEA are trillions of stabilized Redox Signaling Molecules and by drinking only 4 oz of ASEA a day you can supplement your body’s supply of these vital cellular messengers. This will allow the cells in your body to perform at their optimal levels which could result in more energy, better sleep, improved endurance, better recovery when exercising, etc etc etc. The skincare line contains these same molecules but instead of targeting the cells on the inside of your body, these products target the cells on the outside of your body – your skin cells. This results in fewer wrinkles, improved appearance of scars, tighter skin, improved appearance of cellulite, faster recovery from burns/cuts, etc etc etc. In other words, the ASEA products provide cellular health from the inside out (supplement) and from the outside in (skincare).

Why this is important:

No one else has this biotechnology! It’s patented, protected, and most importantly IT WORKS! When you start seeing other companies making “me too” products based on the success your products have had, it oftentimes becomes difficult to explain to people why they should use your products instead of someone else’s. There is no “someone else” when it comes to Redox Signaling Molecules. ASEA is in a class of its own and there is no competition.

Reason #3: The Financial Opportunity 

ASEA offers a binary compensation plan to their independent distributors. A binary compensation plan simply means that everyone that joins the company only has to build two “legs.” If you sign up in ASEA then everyone you ever sign up, and everyone they ever sign up, and so on, will be put in either your right leg or your left leg. Your financial success with ASEA depends on how well you are able to build out and balance both legs.

Why this is important:

Without getting too detailed and confusing, ASEA’s binary compensation plan makes it simple (not easy but simple) to build a lucrative business. The compensation plan offers residual income (you will earn commissions week after week, month after month) and leveraged income (you can leverage the efforts of your team members as well as your own to earn commissions). The compensation plan creates a more team-friendly environment where everyone works together and succeeds together.

There’s a lot more to it but sufficeth to say that the compensation plan at ASEA is the most lucrative and generous I’ve seen in the industry. ASEA goes the extra mile to pay their independent distributors for the work they put in. By teaching simple concepts like “everyone gets two people in their first two weeks, and then their people get two in their first two weeks, and so on”, the average Joe can make a lucrative living with the ASEA financial opportunity.

Let me just conclude by saying that I love the network marketing industry and I know there are a lot of good, honest network marketing companies out there. I also believe that many of them have terrific products and good compensation plans. The one thing I don't believe, however, is that there is a better opportunity than ASEA. 

Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!

Blog Post #10 - Dave

This post is less of an educational post but will instead be about a personal experience I had recently in my network marketing business. The reason I share this story with you is because there is oftentimes a negative connotation with regards to network marketing and that has bothered me since I began working as a corporate employee at a network marketing company 6 years ago. This industry changes lives in a number of ways and this experience was a nice reminder as to why I love the industry as much as I do.

I served an LDS mission from 2004 - 2006 in Concepcion, Chile. If you're not familiar with the LDS church that means that at the age of 19 I moved to and lived in Chile for 2 years with the sole purpose of sharing my religious beliefs with the people there.
I learned Spanish and had a ton of great experiences. Most importantly, I met a lot of wonderful people during those 2 years but since I have been home (over 10 years) it has been difficult to maintain contact with most of them. Recently I discovered that a Chilean missionary that had served alongside me in Chile had moved to Utah not long ago with his wife and 2 kids (let's call him Dave for privacy reasons). When I realized that they were living only 45 minutes from me I found Dave on Facebook and invited him to lunch. It was so great seeing my old friend! His English had gotten quite good and he seemed like he was in good spirits. I was eager to hear what his story was and what his plan was for the future. What he shared with me over lunch that day was a pretty powerful reminder that this life is freaking tough and I often forget how blessed we really are.

Dave shared with me that he had worked and lived in his home country of Chile since finishing the mission but always felt like he and his family would be better off if he could somehow bring them to the United States. Chile is actually more advanced than most people realize but it still has its fair share of problems. According to Dave the government there is a mess, jobs are scarce, and any other opportunities are limited. He explained to me that his biggest motivation for wanting to come to the United States was because he wanted better opportunities for his kids. Better schools, better programs, more possibilities. So, long story short, after he was let go from a job that he had held for 8 years, he looked at his wife and said that if they were ever going to take that leap of faith and come to the U.S. then there wouldn't be a better time. So they pooled their savings and the severance he received from his company and they moved to Utah. No family in Utah, no job lined up, nothing. Just him, his wife, and their 2 little boys ages 1 and 4. Sounds terrifying, right??

At this point they have been living in Utah for 6 months. Since arriving, he's struggled to find decent work due to the strict laws regarding Visas. He also grossly underestimated the amount of money it would take to get here and get settled. He worked for Carl's Jr for a while and now works 2 jobs where he cleans office buildings at night and does business to business sales for that same cleaning company during the day. He works his tail off and makes roughly $2,000 a month and works 65 hours a week. Surprisingly, he's not miserable - he's an optimist. He's certainly not ecstatic about the way things have shaped up so far but he figured going in to this that it would be tough for a while before he really gained some traction here. In his mind the sacrifice is worth it because it will provide a better life for his family in the long run. His wife on the other had is miserable. She is struggling to adapt because she doesn't speak any English (that makes it way harder), she's bored and can't work because daycare would cost more than what she could earn, they are struggling to make ends meet, and her husband is never home. She is already looking for a way to return to Chile and get back to their previous way of life. Like Dave she sees way more opportunity here but she's just too unhappy. Dave is hoping things start looking up soon so that she feels the desire to stay.

As I listened to Dave tell me this story my heart hurt! To make that sort of sacrifice with your family and then be faced with such a tough situation is my worst nightmare. But here's the happy part of my story: I have a solution. I shared with Dave that I work with a network marketing company that is completely unique and offers a terrific financial opportunity to anyone that's serious about extra income. I wasn't trying to "sell" him on anything, I was offering him a solution! As we spoke more about the company and the ways you can make money he became more and more interested and excited. He said that he needed two things for his wife to be happy here:
1. More money.
2. Something for her to do.
This network marketing thing fit the bill! He could partner with his wife to create more income and it would give her with something to work on during the day! I got him signed up on the spot and he left our lunch feeling rejuvenated.

To sum it all up, I have no idea if Dave will build a big network marketing business. That all depends on him. I will of course be here to help, he can plug into our awesome system, and he'll be given the tools to succeed, but it is still up to him to run with it. That said, his story is just the most recent that reminds me of why I love network marketing. This industry sometimes gets criticized yet I don't know many other industries that change lives the way network marketing does. I seriously can't think of a single one. Whether you just want to get healthier, look better, or make money, network marketing offers a solution. Instead of just settling for a crappy situation and assuming it was just the card you were dealt, do something about it. Network marketing exists for people like you! Only you can change your life for the better so give network marketing a FAIR look. You won't be disappointed.

Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!

Blog Post #9 - Overcoming Objections (Part 3)

Objection #4: I don't have the money to start a network marketing business.

Let's assume that if someone says this then they are saying it in all sincerity and not just using it as a way to get you to leave them alone. If they are truly interested in what you're sharing with them but are honestly concerned about the financial commitment then this objection boils down to one thing: THIS PERSON DOESN'T UNDERSTAND WHAT YOU'RE OFFERING.

If someone truly wants another stream of income then they need to understand is that this is a real business they're starting. Businesses require money. The beauty of a network marketing business is that it (usually) requires a very small amount of money. For example, at my company it costs a whopping $40 to join. Forty freaking dollars and you're a business owner! That $40 reserves a position in the organization, allows you to purchase product at wholesale price, gives you a website where you can do business and keep track of your team, and gives you access to all the infrastructure that the company has put in place. That includes a customer service department, structured shipping and manufacturing, a legal department, etc etc. In other words, the company takes care of all of the overhead and allows you to participate and benefit for a measly $40. To put that in perspective, to open a McDonalds restaurant you are required to have $750,000 in liquid assets, you must pay a $45,000 franchise fee, you have to pay over 10% of your profits back in royalty fees, etc. In addition, statistics show that 70% of home-based businesses succeed within 3 years while only about 30% of traditional businesses succeed in that time frame. So what's the riskier option?

Sidenote: I mentioned something similar in a previous post but I refuse to believe someone can't afford the $40 enrollment fee. If you were to tell someone that you'd give them a house for $40 you can bet they'd scrounge up that $40. It all just depends on how well you can help that person understand the value of that $40 investment.

Let me further explain, using my company as an example, why I feel that the "I don't have the money" objection is silly. It costs $40 to enroll as an independent business owner in my company and that is a one time fee. After that, if you want to qualify for commissions, the company expects you to have at least 100 points on your personal account each month. 100 points is equivalent to 1 case of product and costs around $120. They require this for 2 reasons: #1. You should have some skin in the game since it's your business. #2. You should be using the products so you can honestly talk about them with people. (This is pretty standard for the industry.) This $120 a month is another area where people become concerned because they think they can't afford it. Now, this may sound harsh but that is only a legitimate concern if you're not serious about being a business owner. Some people get so stuck in the "well $120 is a lot" mindset that they don't open their eyes to see what that small investment can get them in return. To own your own business and to have the ability to make anywhere from $100 - $100,000 a month for only a small fee of $120 a month is amazing! Here's the other amazing part: my company offers a way for you to NOT have to spend that $120 a month anyway! All you need to do is get a couple of customers buying from you each month and the points from their purchases would make you eligible for commissions! In other words it is entirely possible for you to spend $0 every month and still be eligible to make an unlimited income. Frankly, network marketing is an incredibly low-risk way to invest a small amount of money with a high potential payoff. If you're looking for another stream of income I've yet to find a better way than through network marketing.


Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!

Blog Post #8 - Overcoming Objections (Part 2)

Objection #2: You can't make money in network marketing.

This objection is actually my personal favorite. I love it because it makes me smile every time I hear it. Not in an arrogant way but because I too used to believe that same thing. However, after working as a corporate employee for 2 different network marketing companies over the past 6 years, I realized that I couldn't have been more wrong.

Let me illustrate how silly this objection is by sharing some industry statistics. Some of the latest statistics show that the network marketing industry is worth around $180 billion dollars. Yes, you read that right, $180 billion dollars. That's about the same as the music and movie industry combined...and then doubled. Now, remember that network marketing companies, on average, take about 40% of their revenues and use that to pay commissions to their distributors. So lets do the math: 40% of $180 billion = $72 billion dollars. $72 BILLION DOLLARS is being paid out to independent distributors on a yearly basis. That's approximately $6 billion dollars a month, $1.4 billion dollars a week, and $200 million dollars a day. If you can't make money in network marketing then I would like to know where that $72 billion dollars a year is going...

Bottom line is this: People make money in network marketing....if they are willing to make an effort. Some people make part time money, some people make full-time money, and some people make big time money. I've seen the checks with my own eyes. Sure, there are a number of factors that play into how much money a person makes (timing, compensation plan, building strategy, etc.) but do you know which factor makes by far the biggest difference? How hard a person works. Nothing trumps working hard. Ever. As mentioned in previous posts, however, most people want a get rich quick scenario and for some reason think that network marketing shouldn't have to be treated like a business yet it should pay like a business. Makes no sense....I'll leave it at that before I go off on a tangent...

Objection #3: I'm not a salesman/saleswoman

I HATE when people say this to me. I understand why they say it but it just reminds me how little people understand about network marketing. (I remember I was the same way). Most people think they understand it but then when you explain it to them (if they let you get that far) a little light bulb turns on in their head and they become much more open to it.

Network marketing is not sales. Network marketing is education. Education on products/services and business opportunities. If you educate people and as a result they become interested in the company, then you encourage them to sign up as a wholesale member in order to get the products at a cheaper price. If they do this then the company is grateful to you for bringing them more business. They then pay you a commission for that. Now, keep in mind that everyone already does this type of thing ALL THE TIME but isn't paid for it. For example, lets say you try out a new Mexican restaurant and you love it. It's the best food you've ever tasted! What do you do? You tell your friends about it. You post it on Facebook. You go back a few days later and take some people with you so they can try it out too. And now your friends start telling their friends, and those friends start telling their friends, and so on. You just got that Mexican restaurant a whole bunch of business and made them a ton of money! They'll pay you for that, right? I mean, you did a whole bunch of advertising for them so you'll be compensated, correct? Nope! I'm sure that restaurant is grateful for the new business but you can bet that you won't get a dime from them. Well that kind of sucks, doesn't it? That's the beauty of network marketing. Good network marketing companies innovate and create unique, valuable products that make a difference in people's lives. So if you try their products, have a good experience, and then tell your friends about them, they'll compensate you! That's not sales! There's no quota you're trying to hit! That's educating people on something that you like and because you care about them you're telling them about it! Let me emphasize this point by pointing out that studies have shown that the people that are the most successful in network marketing were not salesmen in their previous careers. They were teachers. Teachers educate. That's not a coincidence. You're already educating people all the time about things that you like so why not get paid to do it?

Side Note: I won't spend too much time on this but a common misconception is that network marketing is the same thing as direct sales. (You know direct sales people, they're the ones that are always saying things like "I just need to sell 4 more of X in order to get my next promotion!") It's not the same. There are some similarities but usually, direct sales is much more focused on the act of selling products and collecting the retail profits as opposed to the network marketing model where you focus on signing up people as wholesale members on your team and building an organization. Network marketing is preferred in my opinion for a few reasons:
1. It's usually cheaper to invest in ($40 at my company).
2. Doesn't require monthly quotas of sold products.
3. Its much easier to do part time.
4. It allows you to leverage the efforts of other people, not just yourself.
Direct selling people are recognized for the amount of product they personally sell and is great for short term money, but network marketing is where people turn when they are looking to build a residual, long term income. 

Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!

Blog Post #7 - Overcoming Objections (Part 1)

If you’ve been involved in network marketing for more than 5 minutes then you have probably already discovered that people usually have a lot of complaints/concerns/assumptions/objections about the network marketing industry. Some of these objections may have solid reasoning behind them but most of the time they are the result of ignorance and a lack of research (I mean that in the nicest way possible,) I’d like to highlight a few of the most common objections we hear in network marketing and discuss ways to overcome them. Be aware there are other ways or explanations to overcoming these objections…but this is what I have found to be most effective as I build my own business. I will most likely need 2 or 3 blog posts to cover all of these...

     Objection #1: “Wait, is this one of those pyramid schemes?”

Have you heard this one before?? This is the most common objection I run into

and MOST people ask this question. And you know what? I’m ok with that! Pyramid schemes have and do exist so it’s a legitimate question. I like to use this opportunity to educate on what a pyramid scheme is and how they are completely different from what I’m offering. Wikipedia explains a pyramid scheme as follows:

A pyramid scheme is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products or services. 

In other words, a pyramid scheme is asking people to invest financially in something without giving them any products or services in return. All they get is the hope that as they recruit other investors they will make commissions off of them. As recruiting multiplies, the organization takes the shape of a pyramid and only the people at the top make any money from their investment. Pyramid schemes are never sustainable and always eventually crumble….resulting in a lot of unhappy investors.

Network marketing bears almost no resemblance to a pyramid scheme. Yes, there’s a business opportunity that people can invest in but they receive products or services for that investment! That’s a HUGE difference. Not only do they get these products but the products are usually (depending on the company) very high quality and worth every penny! That’s also why a large portion of people that get involved in network marketing get involved as product consumers only  - with no interest in making money! In addition, contrary to a pyramid scheme, it doesn’t matter where you sign up in the organization. You can make money regardless of your position in the structure. You can be the first person that ever signed up or you can be the millionth – doesn’t matter. As long as someone is committed and willing to work hard they can make money in network marketing. Period. (Side note: Doesn’t a corporate structure strongly resemble a pyramid? CEO on top making all the money, small group of VPs below him, larger group of Directors/Managers/Supervisors below them, and then the largest group of regular employees on the bottom. Interesting when you think about it….)

After educating people on the difference between pyramid schemes and network marketing I usually like to let them know that there are many well-known and well-respected businessmen and women who praise network marketing and often talk about it as one of the best ways to own your own business. Stephen Covey, Paul Zane Pilzer, Donald Tump (even though that’s a bit sensitive right now), Robert Kiyosaki, Richard Branson, etc. The list goes on and on. There’s a reason so many endorse the industry.

Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!

Blog Post #6 - The Power of Listening

I'd like to talk about a skill that is important to have in any business setting but is INVALUABLE to a professional network marketer: the ability to listen.

Some people might read this and think to themselves, "oh, I know how to listen, that's easy." Sadly, from what I've seen, most people don't know how to listen. They know how to HEAR. They hear the words coming from someone's mouth but they are so focused on their own intentions that they often forget to listen to that person which results in missed opportunities. Let me give you an example of this in network marketing:

Person 1 says: "Hey I have this amazing business opportunity that would be great for you and your family. You can make a healthy living doing this part time and still work your other job while it grows."

Person 2 says: "Oh I appreciate the offer I just don't have the time to do something else right now."

Person 1 thinks to themselves, "well I don't want them on my team if they're that busy. They'll never do anything for me and my team will never grow."

Do you see what happened here? Person 1 is just talking, not listening! They are so busy worrying about their own desires (building a big network marketing team) that they didn't stop to LISTEN to what person 2 wants/needs! When someone says they don't have time for something then what they're really saying is "I don't have the time for this because you haven't given me a good enough reason to make time for this." If someone wants to do something then they MAKE time for it. Period. That excuse is just a way to get rid of you because you are not appealing to them. This rule applies to almost all excuses network marketers receive. I heard someone use a interesting example to explain a similar point. They said, "If someone uses the common excuse that they don't have the money to do this, that's not true. Everyone has or can get the money to do something they WANT to do. Always. If you were to tell this same person that if they enroll they'll get a Ferrari then you can bet they would find the money to enroll. It's all about how well you can explain to them the figurative (possibly literal) Ferrari they get with network marketing."

So how do you encourage people to want to do something in network marketing? By listening to them! By taking a GENUINE interest in people's lives! Let people tell you what they are looking for in their life and then you can determine if there is a way for network marketing to help (hint: there is). You must appeal to people's needs and each person is different. One person might be interested in the financial opportunity, some might be interested in the products, others may be interested in having more time freedom, etc. It's up to you to figure out what will appeal to who. But here's the good news: there is a proven system for talking and listening to people that will help you determine how you can help and appeal to them. It consists of 4 parts and is represented by the acronym F.O.R.M. Let's break it down...

Family. Ask them questions about their family. LISTEN to what they have to say. How many kids do they have? How old are they? How many boys, how many girls? How long have they been married to their spouse? Do they get enough time with their kids? Do they vacation often with their families? How is their health? Etc.

Occupation. Ask them questions about their occupation. What do they do for work? How long have they been doing it? Do they enjoy what they do? What do they think of their boss? Do they travel for work? Do they feel fulfilled with what they are doing?

Recreation. What do they like to do for fun? Do they like to travel? Play water sports? Ski? Fish? How often do they do these things? Do they wish they had more time or money to do the things they love?

Money. How do they feel about money? What are their thoughts on the economy? Do they wish that financially things were different? Do they feel like they will have a comfortable retirement when the time comes? If they're already retired are they making enough to truly enjoy their "golden years?"

Once you become a pro at using F.O.R.M and LISTENING to people you will notice a change in the way people receive you. You begin to look more like someone that is genuinely trying to help another human being and less like a person who is desperately trying to recruit for their team in order to hit their quota. After working on the corporate side of network marketing for 6 years I am a strong believer in the products and financial opportunities this industry offers. I see the Ferrari, it's just a matter of helping other people see it too.

Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!

Blog Post #5 - Things I've Learned (Part 3)

DSA

What I'm about to share with you in this blog post is something I learned from the founder of my current company. His name is Tyler Norton

and he is probably the most brilliant businessmen I have ever known. He had (and continues to have) a long, successful career in the traditional business world and he brought a lot of that knowledge and experience to the world of network marketing when he helped start ASEA. I remember sitting through a presentation he gave shortly after I started working as an employee at ASEA. The presentation blew me away and had a lasting impact on me - it is something that I have applied to my professional life in a variety of ways since hearing it. The title of his presentation was a 3 letter acronym: DSA. He explained that anytime you are considering investing in a business opportunity, it must meet the DSA criteria. DSA stands for Differentiated Sustainable Advantage. Let me break that down and explain...

Differentiated. When looking at a business opportunity - and this definitely applies to network marketing business opportunities - you need to make sure it is differentiated from any other opportunity out there. The company must offer something that no one else has. For example, in the world of network marketing, people should be looking for a company with a very unique product line.
If you join a company who has tons of competitors with similar products then you are going to run into some major obstacles. First off, you'll constantly be trying to convince people that your product is better than the competitor's. That will get old really fast. In addition, if there are several other network marketing companies out there with similar products then the perceived value of your products will drop. If your customers can get your products from other mlms then why should they buy from you? Lastly, if your product line is easily copied then guess what? It will soon begin showing up on shelves in Walmart or other big box stores. I see this sort of thing happen all the time with network marketing companies. As a matter of fact, we have a super successful network marketing company in Utah that has grown extremely quickly over the past few years. Just the other day I walked into my neighborhood Walmart and saw  rip-offs of their products on a beautiful display right smack dab in the middle of the store. And even though I'm sure those rip-offs are much lower quality I guarantee there are a lot of people that buy them simply because they are cheaper. If there's one thing I've learned about business it's this: if people can copy your products then they will. Always. You want to partner with a company that has something completely unique that can't be copied.

Sustainable.
The company you join should have a sustainable business model. Does the company have a lot of debt and investors that it's constantly trying to pay off and keep happy? If so, do they have a strategic plan that allows them to pay back their investors while also doing what's best for the business long-term? Does the company manufacture their own products? If so, do they have the facilities and infrastructure in place to support growth? Are they planning far enough into the future to assure they are capable of handling the increased demand for their products? Are the products created easily enough that they'll never run out if the company grows quickly? For example, if the company's product revolves around an exotic berry found in the amazon, are there enough of these berries to support the demand when the company grows? A company must have solid plans in place in order to sustain growth in all facets of the business. Sadly, there are many mlms out there that don't have the infrastructure to support growth and that often plays a part in their downfall. Sustainability is key and is something you should investigate before agreeing to any business opportunity.

Advantage. This one's simple. Does a company provide products or services that provide a clear advantage to its consumers? In other words, do the products give real results to the people that use them?

Do the products provide a clear advantage over supposedly similar products in the industry? In the world of network marketing, your long-term success and residual income depends on whether or not people continuously purchase the products so it is extremely important to make sure the product provides real results. If a company's products provide a clear, powerful advantage then you may just have a terrific business opportunity on your hands.


Any time you are considering investing in a business opportunity make sure it fits the DSA criteria. It may just save you a lot of time, headaches, and money.

Comments on my blog are always welcome. However, if you'd like to reach out to me privately my email address is kalfreedomgroup@gmail.com. Thanks for stopping by!